Our Origins

PRM – Women’s Reinsertion Program (WRP) originates from the idea and innovative inquisitiveness of its chairwoman, Rosa Escandell. She has a professional career of more than 20 years of experience supporting microcredits in Africa, Asia and Latin America. This has allowed combining the support of women suffering from poverty and/or social exclusion, with marketing operations related to Corporate Social Responsibility (CSR), believing that corporate development can be compatible with human values and social commitment.

The support of development processes consolidates a free and democratic society, and a company that addresses social responsibility is significantly more profitable at all levels.

All the projects share a common idea about how to contribute to the development and improvement of opportunities for socially excluded people or people at risk of social exclusion.

Women have a main role in our projects. We train them looking to encourage the inclusion of a sustainable development in their environment by providing them with professional training, microcredits, and marketing opportunities at national and international levels. Supporting women means to support the whole community and society at large.

This philosophy is directly and physically embodied in what we today know as PRM – Women’s Reinsertion Program, which starts in 2007 with the female convicts of the Penitentiary Center of Villena. There, we start working on the tailoring of products under the brand “Malas Meninas” to test the feasibility of starting an insertion company.

Subsequently, a new workshop was created outside the Penitentiary Centre’s facilities of Villena in 2009. Its aim was to help women that came out of the penitentiary center, but also to reach more women outside the penitentiary’s group who may be socially excluded or at risk of social exclusion.

A year later began the set up of a shelter house aimed for women without a home or the necessary supporting social net, and who were in need of the accommodation and stable company that the place could provide them with in order to get involved in the program and join the workshops.

In 2011, it starts to be carried out in the Psychiatric ward of Fontcalent in Alicante, due to the need to take part in a group particularly disregarded and vulnerable. It was and still is a pioneer workshop in employability counseling.

A Puntadas Empresa Social S.L. was established by the end of the same year and it mainly focuses on the clothing sector. PRM promotes it (70%) together with the Juan Perán Pikolinos Foundation (30%). It is from that moment that the work starts to be done in the training workshops and women are provided with a full schedule that finalizes with their employment in the insertion company.

In 2013 the Juan Perán Pikolinos Foundation gave up an establishment in Parque Empresarial of Elche. It is in that facility where both the Social Insertion Company “A Puntadas”, and one of our clothing sector and employment counseling workshops are currently placed and to be accessed by the population of the province of Alicante.

The support of development processes consolidates a free and democratic society, and a company that addresses social responsibility is significantly more profitable at all levels.

All the projects share a common idea about how to contribute to the development and improvement of opportunities for socially excluded people or people at risk of social exclusion.